ZIP 54653 · La Crosse County

Rockland, WI Homeowners Insurance

According to U.S. Treasury FIO 2022 filings, homeowners insurance in ZIP 54653, Rockland, Wisconsin averages $1,080/yr.

14.2%
Loss ratio
0.52%
Nonrenewal rate
#557 of 718
Wisconsin rank
20
Policies

The verdict

Treasury FIO 2022: Rockland, WI sits #22,147 nationally on average premium ($1,080) versus #17,513 on nonrenewal rate (0.52%).

$1,080
Avg premium (2022)
#22,147
of 25,593 on premium
#17,513
of 21,752 on nonrenewal
13th
national percentile

Premium rank counts ZIPs with a reported average premium, highest first. Nonrenewal rank counts ZIPs with a reported nonrenewal rate, highest first. The two boards are different extracts.

According to U.S. Treasury Federal Insurance Office data. How we calculate the percentile and national comparison: methodology.

Insurance Livability Score

B-
PlainInsure Livability Score
66/100
54653 - Rockland, WI

PlainInsure's own composite of Treasury FIO premium/market data and FEMA National Risk Index hazard data, each dimension percentile-ranked against the full national corpus. Not an official government score, and not a substitute for an actual insurance quote.

Affordability A
$1,080/yr
Avg premium, 87th cheapest nationally (Treasury FIO)
Market Stability A-
0.01%
Nonrenewal rate -- insurers dropping coverage (Treasury FIO)
Disaster Risk F
80.5
County FEMA National Risk Index score
Community Resilience A+
92.5
County FEMA NRI community-resilience score

Where ZIP 54653's premium sits nationally

Average annual homeowners premium across 25,593 tracked ZIP codes, as of 2022

$1,080 Among the lowest lower than 87% of 25,593 ZIP codes

tracked ZIP codes, bucketed by value

Each bar is a $0.25K-wide band; taller bars hold more ZIP codes. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.

Source U.S. Treasury Federal Insurance Office · 2022

The local market map

Premium and nonrenewal do not always move together

The highlighted dot is ZIP 54653. Each other dot is a deterministic sample of ZIPs in Wisconsin, spread across the premium range. Crosshairs mark the published state averages, so this is a comparison of two reported measures, not a quote or a forecast.

State ZIP peer map

Highlighted: ZIP 54653; crosshairs: Wisconsin averages

Lower premium / higher nonrenewalHigher on bothLower on bothHigher premium / lower nonrenewal$731.8$1088.2$1444.7$1801.1$2157.60.1%0.7%1.3%1.9%2.5%Average annual premiumNonrenewal rate
Source: U.S. Treasury FIO 2022 ZIP-level homeowners insurance filings. The matrix samples 50 ZIPs across the state premium distribution and retains this ZIP.
Read the plotted ZIP values
  • ZIP 54542 · Long Lake $797/yr · 0.39%
  • ZIP 54302 · Green Bay $914/yr · 0.43%
  • ZIP 54931 · Dale $960/yr · 1.72%
  • ZIP 54901 · Oshkosh $991/yr · 0.94%
  • ZIP 53007 · Butler $1,006/yr · 0.59%
  • ZIP 54566 · Wabeno $1,021/yr · 0.85%
  • ZIP 54311 · Green Bay $1,034/yr · 0.41%
  • ZIP 53404 · Racine $1,047/yr · 0.73%
  • ZIP 54896 · Winter $1,056/yr · 0.53%
  • ZIP 53093 · Waldo $1,070/yr · 0.72%
  • ZIP 54653 · Rockland (this ZIP) $1,080/yr · 0.52%
  • ZIP 53910 · Adams $1,081/yr · 0.69%
  • ZIP 54245 · Valders $1,093/yr · 0.53%
  • ZIP 54526 · Glen Flora $1,099/yr · 0.85%
  • ZIP 53963 · Waupun $1,109/yr · 0.84%
  • ZIP 54942 · Greenville $1,119/yr · 0.66%
  • ZIP 53035 · Iron Ridge $1,129/yr · 1.00%
  • ZIP 53013 · Cedar Grove $1,138/yr · 0.61%
  • ZIP 54547 · Mercer $1,148/yr · 0.76%
  • ZIP 54126 · Greenleaf $1,154/yr · 0.77%
  • ZIP 54456 · Neillsville $1,162/yr · 0.50%
  • ZIP 54937 · Fond Du Lac $1,174/yr · 0.71%
  • ZIP 53151 · New Berlin $1,179/yr · 0.63%
  • ZIP 54426 · Edgar $1,190/yr · 0.47%
  • ZIP 54664 · Viola $1,197/yr · 0.72%
  • ZIP 54768 · Stanley $1,209/yr · 1.10%
  • ZIP 53518 · Blue River $1,222/yr · 0.78%
  • ZIP 54412 · Auburndale $1,235/yr · 0.34%
  • ZIP 53926 · Dalton $1,243/yr · 1.75%
  • ZIP 54475 · Rudolph $1,248/yr · 0.41%
  • ZIP 54701 · Eau Claire $1,257/yr · 0.39%
  • ZIP 54448 · Marathon $1,268/yr · 0.43%
  • ZIP 53930 · Endeavor $1,276/yr · 1.18%
  • ZIP 54661 · Trempealeau $1,289/yr · 0.66%
  • ZIP 54155 · Oneida $1,299/yr · 0.79%
  • ZIP 54734 · Downing $1,312/yr · 0.96%
  • ZIP 54829 · Cumberland $1,324/yr · 0.51%
  • ZIP 53503 · Arena $1,336/yr · 1.36%
  • ZIP 53126 · Franksville $1,349/yr · 0.73%
  • ZIP 54849 · Lake Nebagamon $1,359/yr · 0.42%
  • ZIP 53502 · Albany $1,373/yr · 0.85%
  • ZIP 53565 · Mineral Point $1,391/yr · 0.42%
  • ZIP 54540 · Land O Lakes $1,415/yr · 0.54%
  • ZIP 54211 · Ephraim $1,433/yr · 0.36%
  • ZIP 53807 · Cuba City $1,459/yr · 0.79%
  • ZIP 54005 · Clear Lake $1,490/yr · 0.44%
  • ZIP 53717 · Madison $1,546/yr · 0.25%
  • ZIP 53206 · Milwaukee $1,599/yr · 2.43%
  • ZIP 53561 · Merrimac $1,719/yr · 0.68%
  • ZIP 53125 · Fontana $2,093/yr · 0.27%
Avg Premium (2022)
$1,080/yr
Below-median premium
+18.0% since 2018
Loss Ratio
14.2%
Below-median loss ratio
Claim Frequency
3.09%
Avg severity: $4,966
Nonrenewal Rate
0.52%
Below-median nonrenewal rate
-11.3% change

Data Snapshot: ZIP 54653 (Rockland, WI)

For 2022, the average cost of homeowners insurance in ZIP 54653 (Rockland, WI) runs $1,080 per year, based on U.S. Treasury FIO's ZIP-level tracking across approximately 20 reported policies. Nationally, that ranks ZIP 54653 in the 13th percentile, 39% below the U.S. average of $1,776 per year. The Wisconsin statewide average is $1,224 per year; this ZIP sits 12% below that figure, ranking #557 of 718 tracked ZIPs in Wisconsin by premium. The closest-priced peer within Wisconsin is Adams (ZIP 53910) at $1,081, essentially matching this ZIP's rate.

The loss ratio for ZIP 54653 is 14.2%, meaning insurers retained a working margin after claims. The claim frequency here, the share of policies with at least one claim, stands at 3.09%, and the average claim severity (amount paid per claim) is $4,966. The nonrenewal rate here is 0.52%, a drop of 11.3% over the past five years, the share of policies insurers choose not to extend at expiration, often a leading sign of market stress.

Premium data spanning 5 years shows ZIP 54653 costs have risen 18.0% since 2018, from a low of $916 to a high of $1,088, an annualized rate of +4.2% per year.

FEMA NRI places La Crosse County in the upper risk band at 80.5 (Relatively Low): national 81st percentile, #11/72 inside Wisconsin, and 36% above the 59.1 state mean. Top hazard on the map is Cold Wave. Social Vulnerability Index 16.3 · Community Resilience 92.5. NRI does not price policies; it situates the county.

How to read these numbers

The figures on this page come from the U.S. Treasury Federal Insurance Office, which collects homeowners insurance premium and claims data directly from the largest property insurers in the country. Because the data is aggregated at the ZIP-code level and averaged across many policies, it describes the typical cost in an area rather than a quote for any single home. Two houses on the same street can pay very different premiums depending on their age, construction type, roof condition, prior claims, and the specific coverage limits and deductibles the homeowner selects. The loss ratio shows how much of every premium dollar insurers paid back out as claims; a ratio above one means carriers lost money locally, which often precedes rate increases or carrier exits. Rising nonrenewal and claim frequency reveal how stressed the local market has become. Use these figures to gauge the direction and scale of costs in your area, then request quotes from several licensed carriers before buying or renewing a policy. FIO data aggregates voluntary reporting from the 40 largest homeowners insurers, covering roughly 80% of the U.S. market, so figures represent market averages rather than individual policy quotes; your own premium will vary with dwelling value, deductible, coverage limits, construction type, and insurer-specific underwriting. This page is educational research only and is not insurance advice, homeowners should request quotes from multiple licensed carriers or an independent agent before purchasing or renewing coverage.

How ZIP 54653 Compares

vs National Average
$1,080 vs $1,776
39% below national avg
vs Wisconsin Average
$1,080 vs $1,224
12% below state avg
National Percentile
13th percentile
More affordable than most ZIPs

Premium History

Average premium in ZIP 54653, 2018–2022

$900$950$1,000$1,050$1,100 20182019202020212022 $1,080
Average homeowners premium per year in ZIP 54653.
Year Avg Premium YoY Change
2018 $916 -
2019 $947 +3.4%
2020 $1,047 +10.5%
2021 $1,088 +4.0%
2022 $1,080 -0.7%

Multi-year FIO trend for ZIP 54653 (5 years)

5-Year Avg Premium
$1,016
Premium Range
$916 - $1,088
Annual Change Rate
+4.2% per year
Years of Data
5 (2018-2022)

Elevated FEMA NRI in La Crosse County

County National Risk Index joined to ZIP 54653 via FIPS 55063. Hazard and vulnerability context from FEMA, not a premium driver and not a quote.

County risk score
80.5
Relatively Low · 81st national percentile
In-state county rank
#11
of 72 Wisconsin counties · state mean 59.1
Top mapped hazard
Cold Wave
Expected annual loss $18,813,659

Social Vulnerability Index 16.3 · Community Resilience 92.5

County hazard ratings

Wildfire
Very Low
Flooding
Relatively Moderate
Earthquake
Very Low
Tornado
Relatively Moderate
Hail
Relatively High
Winter weather
Relatively Moderate

Source: FEMA National Risk Index · state rollup: Wisconsin NRI context · top counties by NRI score.

Out-of-state ZIPs near ZIP 54653's premium and nonrenewal (high-NRI county)

Two FIO peer sets for ZIP 54653 in La Crosse County (NRI 80.5, hazard Cold Wave), both outside Wisconsin. Population floor ≥1,000 matches the rate rankings.

Similar average premium

Nearest other-state ZIPs by average homeowners premium ($1,080/yr here).

Similar nonrenewal rate

Nearest other-state ZIPs by nonrenewal rate (0.52% here).

Source: U.S. Department of the Treasury, Federal Insurance Office (FIO) Homeowners Insurance Data (2018-2022). Premiums are ZIP-level averages and may not reflect individual policy costs

Frequently Asked Questions

How much is homeowners insurance in ZIP 54653?
Homeowners insurance in ZIP 54653 (Rockland, WI) is comparatively affordable at $1,080 per year as of 2022, just the 13th percentile nationally, #557 of 718 ZIPs in Wisconsin. Premiums have changed +18.0% over the past 5 years.
What affects homeowners insurance costs in Rockland, WI?
Three figures shape homeowners insurance costs in ZIP 54653: claims frequency (3.09%), loss ratio (14.2%), and nonrenewal rate (0.52%), together placing this ZIP at the 13th national percentile for cost.
Is homeowners insurance expensive in ZIP 54653 compared to the national average?
At $1,080/yr, ZIP 54653 runs 39% below the national average of $1,776/yr, the 13th percentile nationally.
What is the nonrenewal rate in ZIP 54653?
ZIP 54653 shows a nonrenewal rate of 0.52% in Wisconsin, a drop of 11.3% over the past 5 years.
How have premiums trended in ZIP 54653 over 5 years?
Over 5 years (2018-2022), premiums in ZIP 54653 have ranged from $916 to $1,088, with a 5-year average of $1,016. The annualized change rate is +4.2% per year.
How does ZIP 54653 compare to the Wisconsin state average?
ZIP 54653 runs 12% below the Wisconsin state average ($1,224/yr vs this ZIP's $1,080/yr), ranking #557 of 718 tracked ZIPs in Wisconsin by premium.
What is the FEMA National Risk Index score for ZIP 54653?
County NRI 80.5 (Relatively Low) covers ZIP 54653 via La Crosse County FIPS 55063. In-state rank #11 of 72; national percentile 81st; hazard Cold Wave.

What to do with ZIP 54653

This ZIP's premiums run at the 13th national percentile, but a single number is not a quote.

These figures are Treasury FIO aggregates for this ZIP, not a personal insurance quote.

Every figure on PlainInsure is rendered directly from U.S. Treasury Federal Insurance Office data, no number is typed in by an editor. This page draws directly on U.S. Treasury FIO data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.