ZIP 54653 · La Crosse County

Rockland, WI Homeowners Insurance

Homeowners insurance market metrics for ZIP 54653, Rockland, Wisconsin.

14.2%
Loss ratio
0.52%
Nonrenewal rate
#557 of 718
Wisconsin rank
20
Policies

The verdict

Rockland, WI (ZIP 54653) averages $1,080/yr for homeowners insurance, 39% below the U.S. average, placing it in the 13th percentile nationally.

$1,080
Avg premium (2022)
-39%
vs U.S. average
+18.0%
since 2018
13th
national percentile

According to U.S. Treasury Federal Insurance Office data. How we calculate the percentile and national comparison: methodology.

Avg Premium (2022)
$1,080/yr
+18.0% since 2018
Loss Ratio
14.2%
Claims paid vs premiums
Claim Frequency
3.09%
Avg severity: $4,966
Nonrenewal Rate
0.52%
-11.3% change

Data Snapshot: ZIP 54653 (Rockland, WI)

For 2022, the average cost of homeowners insurance in ZIP 54653 (Rockland, WI) runs $1,080 per year, based on U.S. Treasury FIO's ZIP-level tracking across approximately 20 reported policies. Nationally, that ranks ZIP 54653 in the 13th percentile, 39% below the U.S. average of $1,776 per year. The Wisconsin statewide average is $1,224 per year; this ZIP sits 12% below that figure, ranking #557 of 718 tracked ZIPs in Wisconsin by premium. The closest-priced peer within Wisconsin is Adams (ZIP 53910) at $1,081, essentially matching this ZIP's rate.

The loss ratio for ZIP 54653 is 14.2%, meaning insurers retained a working margin after claims. The claim frequency here, the share of policies with at least one claim, stands at 3.09%, and the average claim severity (amount paid per claim) is $4,966. The nonrenewal rate here is 0.52%, a drop of 11.3% over the past five years, the share of policies insurers choose not to extend at expiration, often a leading sign of market stress.

Premium data spanning 5 years shows ZIP 54653 costs have risen 18.0% since 2018, from a low of $916 to a high of $1,088, an annualized rate of +4.2% per year.

How to read these numbers

The figures on this page come from the U.S. Treasury Federal Insurance Office, which collects homeowners insurance premium and claims data directly from the largest property insurers in the country. Because the data is aggregated at the ZIP-code level and averaged across many policies, it describes the typical cost in an area rather than a quote for any single home. Two houses on the same street can pay very different premiums depending on their age, construction type, roof condition, prior claims, and the specific coverage limits and deductibles the homeowner selects. The loss ratio shows how much of every premium dollar insurers paid back out as claims; a ratio above one means carriers lost money locally, which often precedes rate increases or carrier exits. Rising nonrenewal and claim frequency reveal how stressed the local market has become. Use these figures to gauge the direction and scale of costs in your area, then request quotes from several licensed carriers before buying or renewing a policy. FIO data aggregates voluntary reporting from the 40 largest homeowners insurers, covering roughly 80% of the U.S. market, so figures represent market averages rather than individual policy quotes; your own premium will vary with dwelling value, deductible, coverage limits, construction type, and insurer-specific underwriting. This page is educational research only and is not insurance advice, homeowners should request quotes from multiple licensed carriers or an independent agent before purchasing or renewing coverage.

How ZIP 54653 Compares

vs National Average
$1,080 vs $1,776
39% below national avg
vs Wisconsin Average
$1,080 vs $1,224
12% below state avg
National Percentile
13th percentile
More affordable than most ZIPs

Premium History

Average premium in ZIP 54653, 2018–2022

$900$950$1,000$1,050$1,100 20182019202020212022 $1,080
Average homeowners premium per year in ZIP 54653.
Year Avg Premium YoY Change
2018 $916 -
2019 $947 +3.4%
2020 $1,047 +10.5%
2021 $1,088 +4.0%
2022 $1,080 -0.7%

5-Year Trend Summary

5-Year Avg Premium
$1,016
Premium Range
$916 - $1,088
Annual Change Rate
+4.2% per year
Years of Data
5 (2018-2022)

What this means for ZIP 54653

Use these averages as a benchmark, then get real quotes before you commit.

  • Put ZIP 54653 side by side with nearby ZIPs to see where you'd pay less. Compare ZIPs
  • See how Wisconsin compares to other states on premiums and nonrenewal. Wisconsin overview
  • Loss ratio explains a lot about this area's insurance market, here's how to read it. Loss ratio guide

FIO figures are ZIP-level market averages across the largest insurers (~80% of the market), not a quote for any single home. Request quotes from multiple licensed carriers before buying or renewing.

Source: U.S. Department of the Treasury, Federal Insurance Office (FIO) Homeowners Insurance Data (2018-2022). Premiums are ZIP-level averages and may not reflect individual policy costs U.S. Department of the Treasury, Federal Insurance Office (FIO) Homeowners Insurance Data (2018-2022). Premiums are ZIP-level averages and may not reflect individual policy costs

Frequently Asked Questions

How much is homeowners insurance in ZIP 54653?
Homeowners insurance in ZIP 54653 (Rockland, WI) is comparatively affordable at $1,080 per year as of 2022, just the 13th percentile nationally, #557 of 718 ZIPs in Wisconsin. Premiums have changed +18.0% over the past 5 years.
What affects homeowners insurance costs in Rockland, WI?
Three figures shape homeowners insurance costs in ZIP 54653: claims frequency (3.09%), loss ratio (14.2%), and nonrenewal rate (0.52%), together placing this ZIP at the 13th national percentile for cost.
Is homeowners insurance expensive in ZIP 54653 compared to the national average?
At $1,080/yr, ZIP 54653 runs 39% below the national average of $1,776/yr, the 13th percentile nationally.
What is the nonrenewal rate in ZIP 54653?
ZIP 54653 shows a nonrenewal rate of 0.52% in Wisconsin, a drop of 11.3% over the past 5 years.
How have premiums trended in ZIP 54653 over 5 years?
Over 5 years (2018-2022), premiums in ZIP 54653 have ranged from $916 to $1,088, with a 5-year average of $1,016. The annualized change rate is +4.2% per year.
How does ZIP 54653 compare to the Wisconsin state average?
ZIP 54653 runs 12% below the Wisconsin state average ($1,224/yr vs this ZIP's $1,080/yr), ranking #557 of 718 tracked ZIPs in Wisconsin by premium.

Every figure on PlainInsure is rendered directly from U.S. Treasury Federal Insurance Office data, no number is typed in by an editor. This page draws directly on U.S. Treasury FIO data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.